Student Edu-thon: The University of Alabama – Graduate Team Winning Scenario

This year’s graduate-level SOPHE Health Edu-Thon 1st place winners from the University of Alabama-Tuscaloosa Campus invite you to participate in a one-hour webinar where they will share their presentation and facilitate a discussion about varying components of the campaign. The SOPHE Health Edu-Thon required students to develop a mock multi-component intervention with the following elements: 1) increase community demand 2) enhance access to vaccination services 3) evaluate provider assessment and feedback. Their presentation was completed during the height of the COVID-19 pandemic and details need specific to Pickens County, Alabama. Topics will include target population assessment, persuasive health communication tactics, and practice-based implications. The speakers will also discuss the selection of evidence-based interventions and the creation of communication aids.

Learning Objective

At the conclusion of the webinar, participants will be able to:

1. List 2 ways the needs of the target population influenced the development of program materials. [6.1.2 Identify the assets, needs, and characteristics of the audience(s) that affect communication and message design (e.g., literacy levels, language, culture, and cognitive and perceptual abilities).