LinkedIn to Promote an Academic Journal and Advance Public Health Practice

Speakers: Melissa Wilkins, MPH, CADC-II, CCPS and Vanessa Silverstein, MPH

This presentation will describe the planning, implementation, and results of implementing a social marketing strategy for a public health journal on LinkedIn. A five-month analysis of activity from LinkedIn and an evaluation of the overall project will be discussed. The authors will describe the needs assessment planning and preparation for launching a company page, the posting strategy, and an analysis of the interaction with the page and individual posts. Finally, there will be an analysis of the successes and significant lessons learned based on both the overall social media promotion goals of Health Promotion Practice Journal and the goals for establishing a presence on LinkedIn, including encouraging engagement from new, mid-career and seasoned public health professionals.

At the end of this webinar, participants will be able to:

1. Describe at least two best practices for posting & interacting with a company page on LinkedIn.
2. Analyze professional opportunities and challenges for maintaining an active presence on LinkedIn.

For CECH you must complete the evaluation following the Livestream after purchase. SOPHE will email registrants to complete the steps to earn CECH. If you have any other questions, please email education@sophe.org. There will be a live stream survey and a CECH evaluation of this program. Your feedback will assist us in planning future webinars. Thank you!